Student Tips – “How To”
The widely used Microsoft WORD (2007 – 2016 versions) have some features that can help you improve your assignment results through simpler but accurate referencing and presentation to engage your Professor and markers.
Watch and apply !
Digital Marketing Scrum
It doesn’t matter if this will be your first or next Digital Marketing Plan, join us with a maximum of 7 other like-minded, non-competitive organisations and people, to workshop our Digital Marketing Plan template to build a digital marketing plan – ready for you to fine tune and present to your management.
Its called a Scrum (check out your project management terms !) because we are bringing people together for a short, sharp and productive meeting to shine a light on the digital opportunity and challenges that the organisations represented in the room are facing.
Bring your device and disconnect from work for the day, we’ll bring lots of ideas, templates and fresh resources to shape your thinking. Bounce ideas off other participants so you can get target market focused, and develop usable tools and media options to meet your goals.
These sessions are planned for Brisbane, Sydney and Melbourne in December and again in January 2016 as a back to work motivator !
See our work and join the conversation with the #igetdigital hashtag – empower your digital future.
Click here: Tickets, Times and Dates – Brisbane, Sydney and Melbourne
Global Digital Community
We have been having an awesome time delivering the Digital Marketing Free Online Course – such great feedback from the the more than 4500 enrolled, global digitally intrigued citizens and those following the sessions live.
Last week when @elishabooth was guest speaker talking digital marketing plans, we introduced the hashtag #igetdigital and the conversation has run across Facebook, Twitter, Google+ and Linkedin since then with some great posts about digital issues, great examples of digital and great questions that help everyone involved “get digital”.
This week (week 3) @amashman is hosting and @brijidgroup – James Lloyd is presenting a session on SEO and SEM which will be complimented by the Advertising Opportunity and Digital devices to wrap up. (7pm tonight, 1/9/15, Sydney time !)
Follow the session live or use #igetdigital (twitter) to get involved tonight. Next week, @rich_evans is talking social media and by then most participants will be able to complete their digital marketing plan template.
To access live, enroll here https://www.itmasters.edu.au/free-short-course-digital-marketing/ You can get the recordings of previous weeks and the resources and watch future sessions live.
Enjoy
There’s lots of chat about employee advocacy which is great for marketers as it elevates the recognition that people are massively important in the marketing mix. Certainly while you and your team might be fantastic at all aspects of the marketing mix, if you are let down by the people internal to the business or your distribution touch points, all your good work can unravel !
Marketers need to work across the organisation motivating and getting all types of staff up to speed with the customer and marketing challenges, some might call this internal marketing but its even more as you look to empower your people to live the brand and be excited about being ambassadors for it. Its going to require conscious effort and marketers need to be working with HR or those responsible for bring new people in (and moving people out) to ensure you’ve got people who can add value not just administer processes !
To imaging how good this could be for your organisation, you need only think back to inter departmental breakdowns, poor communications inside the business or in a retail sense how a waiter or waitress may have taken the positive edge of your last coffee, date, or special occasion !
Action – Do an audit of the people in your network who might have any kind of touch point with customers or critical stakeholders, start with more and improved communication, empower these people by demonstrating trust, train them where training is needed, listen to them for coal face feedback and then work on getting more like them !
Do something about the first step today.
Employee Advocacy and Social Opportunity
The new training and facilitation calender will be out shortly, our specialist face to face short courses are the quickest way to help you make smarter decisions in marketing. In every course we work hard to understand the particular issues facing those in the room and then provide context around applying marketing templates, theories and strategies around those circumstances.
Our courses are also geared to giving you a set of underpinning values which assist you making better decisions when confronted with a new customer problem, a new promotional opportunity or an internal business issue which marketing can have a positive impact on. At the end of the day we think we can connect the dots faster for you to be more productive and innovative sooner.
As with courses run through CSU (www.csu.edu.au ) and AMI (www.ami.org.au ) we are available pre and post course to consult on anything arising from the course material. In 2015 we’ll be offering a “Take Out” pdf or slideshow that you can take back to your workplace and run the team through material discussed so your best intentions can live out in your organisation !
This we’ll be training in Sydney Melbourne and Brisbane at a minimum and if you’ve got a custom job we’ll come to you or if you have a group from an association or particular business interest we can customise a fun interactive and informative workshop just for you in your space !
Thanks Andrew
Marketing is a cool concept to me – its impacted my work and personal ideas and I find it a great platform to discuss, develop and solve issues at many levels. Certainly if your organisation is marketing orientated or centric you organisation/ business has the best change of really firing as everyone and diverse stakeholders work together to achieve so much more than a bunch of individuals !
Yes its all about the customer / stakeholder but its also about realising your goals and finding the right customers or stakeholders that will allow you to do that – hence the chronic problem of anyone using the words mass and marketing in the same sentence, hence to lack of applicability of mass media unless very carefully targeted and hence the danger of short term focus around transactions rather than relationships and journeys and brand story etc.
Marketing is an opportunity to get your people working together (way beyond the marketing department), learning about and understanding customers who you can really make a difference for, working with technology and creativity/innovation to differentiate, giving the organisation reason and momentum to perform and attracting great people to to complete the cycle. Motivated, happy people solve difficult problems, develop cool solutions and are quick learners – what you need in our current crazy fast moving environments.
My posts are going to be about different things I see as interesting and emerging in this space which includes Strategy, Communications and Project Management of Marketing type issues – campaigns, new product/service and events. They will also feature bits and pieces of theory that are great platforms for checking your direction and for testing options in a world that would rather you didn’t!
Thanks Andrew
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