Tag Archive for Short Courses

Communications, Marketing, Strategy

#igetdigital for global digitally intrigued citizens – Digital Marketing

Global Digital Community

Global Digital Community

We have been having an awesome time delivering the Digital Marketing Free Online Course  – such great feedback from the the more than 4500 enrolled, global digitally intrigued citizens and those following the sessions live.

Last week when @elishabooth was guest speaker talking digital marketing plans, we introduced the hashtag #igetdigital and the conversation has run across Facebook, Twitter, Google+ and Linkedin since then with some great posts about digital issues, great examples of digital and great questions that help everyone involved “get digital”.

This week (week 3) @amashman is hosting and @brijidgroup – James Lloyd is presenting a session on SEO and SEM which will be complimented by the Advertising Opportunity and Digital devices to wrap up. (7pm tonight, 1/9/15, Sydney time !)

Follow the session live or use #igetdigital (twitter) to get involved tonight. Next week, @rich_evans is talking social media and by then most participants will be able to complete their digital marketing plan template.

To access live, enroll here https://www.itmasters.edu.au/free-short-course-digital-marketing/ You can get the recordings of previous weeks and the resources and watch future sessions live.

Enjoy

Marketing

Microsoft Project 2013 – communicate and manage better

The current version of Microsoft’s Project software (2013) has really improve marketers ability to manage even better projects, campaigns, NPD, events and launches. With great new pre formated reports, communication and stakeholder engagement has never been more available and as we all know, keeping people informed and motivated is critical to project success.

While on the surface Microsoft Project 2013 (MS Project) can look like a complex piece of software, you need to make conscious decisions about how you are going to use it and then stick with that plan –  you can base this on your stakeholder needs and use the software as a tool to help deliver on those. Its true, you can let the software bog you down, but if you have a goal on want you want out of it, and focus on that, it’ll be a great asset for you.

Reporting with MS Project

Reporting with Microsoft Project

For marketers, the software really only needs 4 things to work for you – that list of jobs to be completed, your estimated duration of each of those jobs, your best ideas on how the project needs to flow or the precedence of tasks, and finally who (individuals or teams) is doing each task. With this, you then have a project schedule, important start and finish dates, duration and if you have costs for your resources, a cashflow budget for your project also.

Then you can do some of your own work on the look and feel of the project – milestones, add in some notes on Goals, Scope and Assumptions and the strategic alignment of the project with the businesses needs. You then have a portfolio of reports to build your presentations and communications with, that will get sign off, win over sponsors, motivate your team and other stakeholders and generally make you look like someone who is completely on top of the projects they are responsible for.

There is a lot of tracking and reporting options for when the project is underway, but often in the fast paced marketing environment where you are running multiple, short term projects, its the proposal and baseline plan that is used to run the project.

While it sounds pretty nerdy, we are big fans of MS Project 2013 for Marketing Projects and can help though our facilitated sessions around 1 of your actual, upcoming projects or through our Project Reporting & Communicating 1 day course or the 2 day Project Management Skills for Marketers session.

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Marketing, Training

Getting Smarter in 2015

The new training and facilitation calender will be out shortly, our specialist face to face short courses are the quickest way to help you make smarter decisions in marketing. In every course we work hard to understand the particular issues facing those in the room and then provide context around applying marketing templates, theories and strategies around those circumstances.

Our courses are also geared to giving you a set of underpinning values which assist you making better decisions when confronted with a new customer problem, a new promotional opportunity or an internal business issue which marketing can have a positive impact on. At the end of the day we think we can connect the dots faster for you to be more productive and innovative sooner.

As with courses run through CSU (www.csu.edu.au ) and AMI (www.ami.org.au ) we are available pre and post course to consult on anything arising from the course material. In 2015 we’ll be offering a “Take Out” pdf or slideshow that you can take back to your workplace and run the team through material discussed so your best intentions can live out in your organisation !

This we’ll be training in Sydney Melbourne and Brisbane at a minimum and if you’ve got a custom job we’ll come to you or if you have a group from an association or particular business interest we can customise a fun interactive and informative workshop just for you in your space !

Thanks Andrew