These short and easy to absorb videos will help you get your head around your marketing strategy priorities in a way you can capture the relevant internal and external forces, the strategic priority of the business and target markets which will help you achieve your goals. There is 3 videos in the sequence.
Atlassian Values – easy to grasp and empowering
When I picked up this graphic from the #atlassian IPO docs, I was inspired as to the potential of organisations in the current environment, when, if you work for a large traditional organisation, its likely to be all about policy, procedure, restructure/ re-engineering and a narrow funnel to the perceived best positions in the organisation !
While we could go on about that, everyone is far more interested in today and the future. Atlassian, Tesla, Uber and airbnb are all great examples of what customer understanding and clarity around organisational purpose, brings to all stakeholders.
This is the core purpose of strategic marketing and I doubt that these organisations have paid specific attention to marketing, but instead it has been ingrained across their growing organisational worlds, from the start up, its everywhere ! Other great examples of this philosophy include Richard Bransons’ Virgin businesses and Anita Roddicks’ Bodyshop.
All have a vision, clearly communicated, all look to leverage resources (owned or not) in unique and innovative ways, all have transparency with customers through staff blogs, apps with usable rating / engagement tools, all are doing cool customer engaging service/product upgrades/experiences as part of the deal, and all have a lack of respect for the status quo.
I don’t work for these organisations, but I’m already intrigued and while it wont be for everyone, I’ll bet they get the best people for their mission through the door. This further disadvantages those other organisations who talk a big game but are caught up in unclear priorities and lack of customer focus.
I don’t think this exciting world is out of reach for any organisation, but you have to give up some traditions and look to your customers and understand their needs and what value you could possibly represent for them. You also have to empower your people to contribute to the customer journey in a transparent way. In every organisation I’ve worked in or consulted with, there has been a massive capability for unique problem solving solutions internally but its rarely tapped – unleash the good work your brand has already achieved ! The digital environment is a major facilitator of these opportunities and its very cost effective and scale-able, so there’s no excuse for not to be part of this rewarding way to do business !
Finally as an owner or manager, quoting Atlassian “be the change you seek”.
Digital Marketing is all around us, specifically the tools for Digital Marketing impact our lives daily through many of the devices we carry and through old school media asking us to follow or like !
From August 18th in conjunction with Charles Sturt University and ITMasters 
I’m running a 5 week free online course with 4 live sessions to decode digital and discuss how you need to be thinking about digital as part of your customer communication strategy, given that if you are not, your competitors probably are !
We’ll discuss what the tools for digital are and how to use them to interact with your consumers across a range of digital devices including wearables to develop a workable digital marketing plan. We’ll also discuss integration of digital and analogue media so you can reach customers (B2B or B2C) across their media day.
You need to enroll to access the live and recorded content and any other resources we make available, sign up @ https://www.itmasters.edu.au/free-short-course-digital-marketing/
Marketers making good decisions
Its a massively fast moving world with stuff changing everyday, what was hot yesterday is now so “2000 and late”. The courses we are offering in 2015 are not about whats hot or whats not and they are not lists of 10 things to do tomorrow or even one word the best describes a concept !
Our courses will give you a set of underpinning skills and confidence to improve your decision making when confronted with new opportunities that inevitably bang on your door or inbox. Our models and core understandings give you a strategic tool box to focus on your targeted customers and stakeholders while keeping a strong focus on what outcomes your organisation needs. Once you are strong on that, you can get to work on the right communications, distribution decisions, value offers and customer journeys.
Yes, do some specialist courses then or out source to experts in these fast moving spaces but keep and eye on what you are doing and why its going to work for you !
Our first Sydney and Melbourne courses are on soon – check these links for details or for all our courses click here – 2015 courses for smarter marketers
The new training and facilitation calender will be out shortly, our specialist face to face short courses are the quickest way to help you make smarter decisions in marketing. In every course we work hard to understand the particular issues facing those in the room and then provide context around applying marketing templates, theories and strategies around those circumstances.
Our courses are also geared to giving you a set of underpinning values which assist you making better decisions when confronted with a new customer problem, a new promotional opportunity or an internal business issue which marketing can have a positive impact on. At the end of the day we think we can connect the dots faster for you to be more productive and innovative sooner.
As with courses run through CSU (www.csu.edu.au ) and AMI (www.ami.org.au ) we are available pre and post course to consult on anything arising from the course material. In 2015 we’ll be offering a “Take Out” pdf or slideshow that you can take back to your workplace and run the team through material discussed so your best intentions can live out in your organisation !
This we’ll be training in Sydney Melbourne and Brisbane at a minimum and if you’ve got a custom job we’ll come to you or if you have a group from an association or particular business interest we can customise a fun interactive and informative workshop just for you in your space !
Thanks Andrew
