How To – Marketing Strategy
These short and easy to absorb videos will help you get your head around your marketing strategy priorities in a way you can capture the relevant internal and external forces, the strategic priority of the business and target markets which will help you achieve your goals. There is 3 videos in the sequence.
Global Digital Community
We have been having an awesome time delivering the Digital Marketing Free Online Course – such great feedback from the the more than 4500 enrolled, global digitally intrigued citizens and those following the sessions live.
Last week when @elishabooth was guest speaker talking digital marketing plans, we introduced the hashtag #igetdigital and the conversation has run across Facebook, Twitter, Google+ and Linkedin since then with some great posts about digital issues, great examples of digital and great questions that help everyone involved “get digital”.
This week (week 3) @amashman is hosting and @brijidgroup – James Lloyd is presenting a session on SEO and SEM which will be complimented by the Advertising Opportunity and Digital devices to wrap up. (7pm tonight, 1/9/15, Sydney time !)
Follow the session live or use #igetdigital (twitter) to get involved tonight. Next week, @rich_evans is talking social media and by then most participants will be able to complete their digital marketing plan template.
To access live, enroll here https://www.itmasters.edu.au/free-short-course-digital-marketing/ You can get the recordings of previous weeks and the resources and watch future sessions live.
Digital Marketing is all around us, specifically the tools for Digital Marketing impact our lives daily through many of the devices we carry and through old school media asking us to follow or like !
From August 18th in conjunction with Charles Sturt University and ITMasters I’m running a 5 week free online course with 4 live sessions to decode digital and discuss how you need to be thinking about digital as part of your customer communication strategy, given that if you are not, your competitors probably are !
We’ll discuss what the tools for digital are and how to use them to interact with your consumers across a range of digital devices including wearables to develop a workable digital marketing plan. We’ll also discuss integration of digital and analogue media so you can reach customers (B2B or B2C) across their media day.
You need to enroll to access the live and recorded content and any other resources we make available, sign up @ https://www.itmasters.edu.au/free-short-course-digital-marketing/
Marketers making good decisions
Its a massively fast moving world with stuff changing everyday, what was hot yesterday is now so “2000 and late”. The courses we are offering in 2015 are not about whats hot or whats not and they are not lists of 10 things to do tomorrow or even one word the best describes a concept !
Our courses will give you a set of underpinning skills and confidence to improve your decision making when confronted with new opportunities that inevitably bang on your door or inbox. Our models and core understandings give you a strategic tool box to focus on your targeted customers and stakeholders while keeping a strong focus on what outcomes your organisation needs. Once you are strong on that, you can get to work on the right communications, distribution decisions, value offers and customer journeys.
Yes, do some specialist courses then or out source to experts in these fast moving spaces but keep and eye on what you are doing and why its going to work for you !
Our first Sydney and Melbourne courses are on soon – check these links for details or for all our courses click here – 2015 courses for smarter marketers