How To – Marketing Strategy
These short and easy to absorb videos will help you get your head around your marketing strategy priorities in a way you can capture the relevant internal and external forces, the strategic priority of the business and target markets which will help you achieve your goals. There is 3 videos in the sequence.
Student Tips – “How To”
The widely used Microsoft WORD (2007 – 2016 versions) have some features that can help you improve your assignment results through simpler but accurate referencing and presentation to engage your Professor and markers.
Watch and apply !
Digital Marketing is all around us, specifically the tools for Digital Marketing impact our lives daily through many of the devices we carry and through old school media asking us to follow or like !
From August 18th in conjunction with Charles Sturt University and ITMasters I’m running a 5 week free online course with 4 live sessions to decode digital and discuss how you need to be thinking about digital as part of your customer communication strategy, given that if you are not, your competitors probably are !
We’ll discuss what the tools for digital are and how to use them to interact with your consumers across a range of digital devices including wearables to develop a workable digital marketing plan. We’ll also discuss integration of digital and analogue media so you can reach customers (B2B or B2C) across their media day.
You need to enroll to access the live and recorded content and any other resources we make available, sign up @ https://www.itmasters.edu.au/free-short-course-digital-marketing/
People talk about marketing from a communication POV but there’s a lot more going on behind the scenes.
Marketing can help making smarter decisions through the conscious alignment of what the organisation needs and an understanding of which stakeholders (customers) can best help deliver on those.
People with a marketing orientation (they can be anywhere in your organisation) are on top of what challenges face the Org and are very aware of who their important stakeholders are and what’s affecting them, today.
The smarter decision comes from being proactive, empowered and understanding what fits and what’s on the fringes. When you demonstrate this in your actions, touch-points inside and outside the organisation, you build trust, gain credibility and are far more efficient. Those fringe offers, opportunities and proposals don’t take up all of your precious time. Yes, as part of your ongoing environmental scanning, you’ll have an eye out for new things, but your knowledge of the Org and your customers/stakeholders will keep you progressive, innovative and value adding.
The new training and facilitation calender will be out shortly, our specialist face to face short courses are the quickest way to help you make smarter decisions in marketing. In every course we work hard to understand the particular issues facing those in the room and then provide context around applying marketing templates, theories and strategies around those circumstances.
Our courses are also geared to giving you a set of underpinning values which assist you making better decisions when confronted with a new customer problem, a new promotional opportunity or an internal business issue which marketing can have a positive impact on. At the end of the day we think we can connect the dots faster for you to be more productive and innovative sooner.
As with courses run through CSU (www.csu.edu.au ) and AMI (www.ami.org.au ) we are available pre and post course to consult on anything arising from the course material. In 2015 we’ll be offering a “Take Out” pdf or slideshow that you can take back to your workplace and run the team through material discussed so your best intentions can live out in your organisation !
This we’ll be training in Sydney Melbourne and Brisbane at a minimum and if you’ve got a custom job we’ll come to you or if you have a group from an association or particular business interest we can customise a fun interactive and informative workshop just for you in your space !