Student Tips – “How To”
The widely used Microsoft WORD (2007 – 2016 versions) have some features that can help you improve your assignment results through simpler but accurate referencing and presentation to engage your Professor and markers.
Watch and apply !
Global Digital Community
We have been having an awesome time delivering the Digital Marketing Free Online Course – such great feedback from the the more than 4500 enrolled, global digitally intrigued citizens and those following the sessions live.
Last week when @elishabooth was guest speaker talking digital marketing plans, we introduced the hashtag #igetdigital and the conversation has run across Facebook, Twitter, Google+ and Linkedin since then with some great posts about digital issues, great examples of digital and great questions that help everyone involved “get digital”.
This week (week 3) @amashman is hosting and @brijidgroup – James Lloyd is presenting a session on SEO and SEM which will be complimented by the Advertising Opportunity and Digital devices to wrap up. (7pm tonight, 1/9/15, Sydney time !)
Follow the session live or use #igetdigital (twitter) to get involved tonight. Next week, @rich_evans is talking social media and by then most participants will be able to complete their digital marketing plan template.
To access live, enroll here https://www.itmasters.edu.au/free-short-course-digital-marketing/ You can get the recordings of previous weeks and the resources and watch future sessions live.
Enjoy
Digital Marketing is all around us, specifically the tools for Digital Marketing impact our lives daily through many of the devices we carry and through old school media asking us to follow or like !
From August 18th in conjunction with Charles Sturt University and ITMasters 
I’m running a 5 week free online course with 4 live sessions to decode digital and discuss how you need to be thinking about digital as part of your customer communication strategy, given that if you are not, your competitors probably are !
We’ll discuss what the tools for digital are and how to use them to interact with your consumers across a range of digital devices including wearables to develop a workable digital marketing plan. We’ll also discuss integration of digital and analogue media so you can reach customers (B2B or B2C) across their media day.
You need to enroll to access the live and recorded content and any other resources we make available, sign up @ https://www.itmasters.edu.au/free-short-course-digital-marketing/
The current version of Microsoft’s Project software (2013) has really improve marketers ability to manage even better projects, campaigns, NPD, events and launches. With great new pre formated reports, communication and stakeholder engagement has never been more available and as we all know, keeping people informed and motivated is critical to project success.
While on the surface Microsoft Project 2013 (MS Project) can look like a complex piece of software, you need to make conscious decisions about how you are going to use it and then stick with that plan – you can base this on your stakeholder needs and use the software as a tool to help deliver on those. Its true, you can let the software bog you down, but if you have a goal on want you want out of it, and focus on that, it’ll be a great asset for you.
Reporting with Microsoft Project
For marketers, the software really only needs 4 things to work for you – that list of jobs to be completed, your estimated duration of each of those jobs, your best ideas on how the project needs to flow or the precedence of tasks, and finally who (individuals or teams) is doing each task. With this, you then have a project schedule, important start and finish dates, duration and if you have costs for your resources, a cashflow budget for your project also.
Then you can do some of your own work on the look and feel of the project – milestones, add in some notes on Goals, Scope and Assumptions and the strategic alignment of the project with the businesses needs. You then have a portfolio of reports to build your presentations and communications with, that will get sign off, win over sponsors, motivate your team and other stakeholders and generally make you look like someone who is completely on top of the projects they are responsible for.
There is a lot of tracking and reporting options for when the project is underway, but often in the fast paced marketing environment where you are running multiple, short term projects, its the proposal and baseline plan that is used to run the project.
While it sounds pretty nerdy, we are big fans of MS Project 2013 for Marketing Projects and can help though our facilitated sessions around 1 of your actual, upcoming projects or through our Project Reporting & Communicating 1 day course or the 2 day Project Management Skills for Marketers session.
Book Securely at Eventbrite for all our courses (booking fees included)
Marketers making good decisions
Its a massively fast moving world with stuff changing everyday, what was hot yesterday is now so “2000 and late”. The courses we are offering in 2015 are not about whats hot or whats not and they are not lists of 10 things to do tomorrow or even one word the best describes a concept !
Our courses will give you a set of underpinning skills and confidence to improve your decision making when confronted with new opportunities that inevitably bang on your door or inbox. Our models and core understandings give you a strategic tool box to focus on your targeted customers and stakeholders while keeping a strong focus on what outcomes your organisation needs. Once you are strong on that, you can get to work on the right communications, distribution decisions, value offers and customer journeys.
Yes, do some specialist courses then or out source to experts in these fast moving spaces but keep and eye on what you are doing and why its going to work for you !
Our first Sydney and Melbourne courses are on soon – check these links for details or for all our courses click here – 2015 courses for smarter marketers
People talk about marketing from a communication POV but there’s a lot more going on behind the scenes.
Marketing can help making smarter decisions through the conscious alignment of what the organisation needs and an understanding of which stakeholders (customers) can best help deliver on those.
People with a marketing orientation (they can be anywhere in your organisation) are on top of what challenges face the Org and are very aware of who their important stakeholders are and what’s affecting them, today.
The smarter decision comes from being proactive, empowered and understanding what fits and what’s on the fringes. When you demonstrate this in your actions, touch-points inside and outside the organisation, you build trust, gain credibility and are far more efficient. Those fringe offers, opportunities and proposals don’t take up all of your precious time. Yes, as part of your ongoing environmental scanning, you’ll have an eye out for new things, but your knowledge of the Org and your customers/stakeholders will keep you progressive, innovative and value adding.
In 2015 we’ve got a series of F2F interactive courses happening in Sydney, Melbourne and Brisbane – see our training page for the the full list of 7 marketing short courses and 29 dates across the year, the first one is in Sydney 30-31 of March.
New courses include ROI & Budgets for Marketers, #MarComms101 looking at all communications options from analogue to digital and paid, earned and owned and critically, the integration of these, Project Reporting and Communication, Market Orientation plus Marketing for Smarter Decisions. Our regular strategic planning sessions and project courses including learning how to use Microsoft Project for your campaigns, events and NPD on on as well.
Here’s a short video intro – enjoy and let me know if you have any questions. Secure booking is via the calender on the right of this screen or direct to our events page on http://www.eventbrite.com.au/o/liberated-vision-amashman-7935550716
I’ll look forward to seeing you in a course and please share this with colleagues who you think might be interested too !
Non Marketers Contributing to Marketing
We’ve just finished a conference key note for around 130 non marketers talking about marketing, and while we’ve done a number of sessions like this over the past few years I’m always excited at the feedback we get. While if you work in marketing, its your daily thing but for non marketers to have an insight into what actually happens behind the scenes to drive the front end comms and new products/services is a bit of an eye opener and even reassuring for them.
While our sessions are always fast paced and motivating, the knowledge shared, understanding gained can only help the organisation and the marketers as they recruit and retain clients, because more people are onboard for what needs to be done.
Certainly when you empower the PEOPLE part of your marketing mix, its a distinct bonus as employee advocates are highly trusted sources of information, also processes permitting, you might find more problems are solved for customers and opportunities realised for customers and stakeholders at the point of contact. This makes your brand really sing to all those inside and outside of the organisation.
A business/organisation with empowered, marketing orientated people can cope with changing conditions and customer demands far better than those who haven’t invested in this internal opportunity.
You need to expose more of your people to marketing ideals and this can start by the marketing department doing more internal presentations and launches and being open to feedback and buy-in from across the organisation.
If you are looking for us on www.facebook.com You’ll find us @ Andrews Awesome Marketing Intervention in Sydney, Melbourne and Brisbane. Why ? I reckon marketing is an intervention – stop check, learn a few things and change behaviors – all for good ! I Hope you’ll find our 1 and 2 day courses fun, informative, relevant and interactive, plus you’ll meet some other nice, like minded people !
Checkins and Likes appreciated !
