Smarter Decisions – marketing skills can help

People talk about marketing from a communication POV but there’s a lot more going on behind the scenes.

smart thinkingMarketing can help making smarter decisions through the conscious alignment of what the organisation needs and an understanding of which stakeholders (customers) can best help deliver on those.

People with a marketing orientation (they can be anywhere in your organisation) are on top of what challenges face the Org and are very aware of who their important stakeholders are and what’s affecting them, today.

The smarter decision comes from being proactive, empowered and understanding what fits and what’s on the fringes. When you demonstrate this in your actions, touch-points inside and outside the organisation, you build trust, gain credibility and are far more efficient. Those fringe offers, opportunities and proposals don’t take up all of your precious time. Yes, as part of your ongoing environmental scanning, you’ll have an eye out for new things, but your knowledge of the Org and your customers/stakeholders will keep you progressive, innovative and value adding.

Andrew Mashman
Facilitator and collaborative economy fan with a passion for information, strategy, communication and CX. #igetdigital
Always working with people to unleash ideas and innovation that promotes individual empowerment and opportunity. Creating synergy between business goals and potential customers/stakeholders is the key to success and we design strategic interventions, research and collaborations to deliver positive change to organisations.

Our underpinning philosophy at Liberated Vision is that people can do amazing things. Often solutions are close at hand when people are empowered, collaborate and communicate. Unleashing this resource is our goal which we achieve through understanding stakeholders, providing platforms for collaboration and encouraging open communication.

Liberated Vision has consulted/contracted to a broad range of clients including, Aboriginal Affairs, Advance Document Systems, Area Health Services, Australian Marketing Institute, Bunnamagoo Estate Wines, Charles Sturt University, Invisalign, News Limited, Supercheap Retail, Think Education, Terumo and Uniting Care Aging.

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