Marketing – not just for the department of !

Non Marketers Contributing to Marketing

Non Marketers Contributing to Marketing

We’ve just finished a conference key note for around 130 non marketers talking about marketing, and while we’ve done a number of sessions like this over the past few years I’m always excited at the feedback we get. While if you work in marketing, its your daily thing but for non marketers to have an insight into what actually happens behind the scenes to drive the front end comms and new products/services is a bit of an eye opener and even reassuring for them.

While our sessions are always fast paced and motivating, the knowledge shared, understanding gained can only help the organisation and the marketers as they recruit and retain clients, because more people are onboard for what needs to be done.

Certainly when you empower the PEOPLE part of your marketing mix, its a distinct bonus as employee advocates are highly trusted sources of information, also processes permitting, you might find more problems are solved for customers and opportunities realised for customers and stakeholders at the point of contact. This makes your brand really sing to all those inside and outside of the organisation.

A business/organisation with empowered, marketing orientated people can cope with changing conditions and customer demands far better than those who haven’t invested in this internal opportunity.

You need to expose more of your people to marketing ideals and this can start by the marketing department doing more internal presentations and launches and being open to feedback and buy-in from across the organisation.

Andrew Mashman
Facilitator and collaborative economy fan with a passion for information, strategy, communication and CX. #igetdigital
Always working with people to unleash ideas and innovation that promotes individual empowerment and opportunity. Creating synergy between business goals and potential customers/stakeholders is the key to success and we design strategic interventions, research and collaborations to deliver positive change to organisations.

Our underpinning philosophy at Liberated Vision is that people can do amazing things. Often solutions are close at hand when people are empowered, collaborate and communicate. Unleashing this resource is our goal which we achieve through understanding stakeholders, providing platforms for collaboration and encouraging open communication.

Liberated Vision has consulted/contracted to a broad range of clients including, Aboriginal Affairs, Advance Document Systems, Area Health Services, Australian Marketing Institute, Bunnamagoo Estate Wines, Charles Sturt University, Invisalign, News Limited, Supercheap Retail, Think Education, Terumo and Uniting Care Aging.

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