Digital Marketers Top Priorities

talkablebrandsIn a report just released – Top Priorities for Senior Digital Marketers on Marketing Charts, top of the list is “telling our story so we can stand out from our competitors”, this is also a massive challenge for any organisation as the business first has to understand what its’ story is and how that resonates with customers and influential stakeholders.

Its nearly a management issue that marketers have to work with as there is so many facets to your brand story. To be successful you need to to have all your communication touch points grounded in the story and reflecting how it should be told and engaged with, in a credible way. This involves staff (read employee advocacy) being empowered and happy to tell the story and all your media channels and touch points reflecting that story. Poor morale, non customer centric processes, inappropriate calls to action and sponsorship’s, for example, will just tear a hole in the story ! ¬†This causes loss of customers, churn and complaints as customers see or feel a gap in what was (probably perceived to be) promised. The amazing flip side to this is that empowered teams, cleverly integrated communications, and a strong organisation vision or ethic will make you talkable and customers sticky, as they invest physically or better – emotionally, in your brand.

Andrew Mashman
Facilitator and collaborative economy fan with a passion for information, strategy, communication and CX. #igetdigital
Always working with people to unleash ideas and innovation that promotes individual empowerment and opportunity. Creating synergy between business goals and potential customers/stakeholders is the key to success and we design strategic interventions, research and collaborations to deliver positive change to organisations.

Our underpinning philosophy at Liberated Vision is that people can do amazing things. Often solutions are close at hand when people are empowered, collaborate and communicate. Unleashing this resource is our goal which we achieve through understanding stakeholders, providing platforms for collaboration and encouraging open communication.

Liberated Vision has consulted/contracted to a broad range of clients including, Aboriginal Affairs, Advance Document Systems, Area Health Services, Australian Marketing Institute, Bunnamagoo Estate Wines, Charles Sturt University, Invisalign, News Limited, Supercheap Retail, Think Education, Terumo and Uniting Care Aging.

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