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Mashman Stuff

Marketing Short Courses in 2015 for Marketers

In 2015 we’ve got a series of F2F interactive courses happening in Sydney, Melbourne and Brisbane  – see our training page for the the full list of 7 marketing short courses and 29 dates across the year, the first one is in Sydney 30-31 of March.

New courses include ROI & Budgets for Marketers, #MarComms101 looking at all communications options from analogue to digital and paid, earned and owned and critically, the integration of these, Project Reporting and Communication, Market Orientation plus Marketing for Smarter Decisions. Our regular strategic planning sessions and project courses including learning how to use Microsoft Project for your campaigns, events and NPD on on as well.

Here’s a short video intro – enjoy and let me know if you have any questions. Secure booking is via the calender on the right of this screen or direct to our events page on   http://www.eventbrite.com.au/o/liberated-vision-amashman-7935550716

I’ll look forward to seeing you in a course and please share this with colleagues who you think might be interested too !

Employee Advocacy and Marketing

There’s lots of chat about employee advocacy which is great for marketers as it elevates the recognition that people are massively important in the marketing mix. Certainly while you and your team might be fantastic at all aspects of the marketing mix, if you are let down by the people internal to the business or your distribution touch points, all your good work can unravel !

Marketers need to work across the organisation motivating and getting all types of staff up to speed with the customer and marketing challenges, some might call this internal marketing but its even more as you look to empower your people to live the brand and be excited about being ambassadors for it. Its going to require conscious effort and marketers need to be working with HR or those responsible for bring new people in (and moving people out) to ensure you’ve got people who can add value not just administer processes !

To imaging how good this could be for your organisation, you need only think back to inter departmental breakdowns, poor communications inside the business or in a retail sense how a waiter or waitress may have taken the positive edge of your last coffee, date, or special occasion !

Action – Do an audit of the people in your network who might have any kind of touch point with customers or critical stakeholders, start with more and improved communication, empower these people by demonstrating trust, train them where training is needed, listen to them for coal face feedback and then work on getting more like them !

Do something about the first step today.

 

Employee Advocacy and Social Opportunity