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Communications

How To – Marketing Strategy Videos

How To – Marketing Strategy

These short and easy to absorb videos will help you get your head around your marketing strategy priorities in a way you can capture the relevant internal and external forces, the strategic priority of the business and target markets which will help you achieve your goals. There is 3 videos in the sequence.

 

 

Student tips – Using Microsoft Word for great assignments

Student Tips  – “How To”

The widely used Microsoft WORD (2007 – 2016 versions) have some features that can help you improve your assignment results through simpler but accurate referencing and presentation to engage your Professor and markers.

Watch and apply !

Marketing in their DNA, new orgs doing well #Atlassian, #Tesla, #Uber & #airbnb

Atlassian

Atlassian Values – easy to grasp and empowering

When I picked up this graphic from the #atlassian IPO docs, I was inspired as to the potential of organisations in the current environment, when, if you work for a large traditional organisation, its likely to be all about policy, procedure, restructure/ re-engineering and a narrow funnel to the perceived best positions in the organisation !

While we could go on about that, everyone is far more interested in today and the future. Atlassian, Tesla, Uber and airbnb are all great examples of what customer understanding and clarity around organisational purpose, brings to all stakeholders.

This is the core purpose of strategic marketing and I doubt that these organisations have paid specific attention to marketing, but instead it has been ingrained across their growing organisational worlds, from the start up, its everywhere ! Other great examples of this philosophy include Richard Bransons’ Virgin businesses and Anita Roddicks’ Bodyshop.

All have a vision, clearly communicated, all look to leverage resources (owned or not) in unique and innovative ways, all have transparency with customers through staff blogs, apps with usable rating / engagement tools, all are doing cool customer engaging service/product upgrades/experiences as part of the deal, and all have a lack of respect for the status quo.

I don’t work for these organisations, but I’m already intrigued and while it wont be for everyone, I’ll bet they get the best people for their mission through the door. This further disadvantages those other organisations who talk a big game but are caught up in unclear priorities and lack of customer focus.

I don’t think this exciting world is out of reach for any organisation, but you have to give up some traditions and look to your customers and understand their needs and what value you could possibly represent for them. You also have to empower your people to contribute to the customer journey in a transparent way. In every organisation I’ve worked in or consulted with, there has been a massive capability for unique problem solving solutions internally but its rarely tapped – unleash the good work your brand has already achieved ! The digital environment is a major facilitator of these opportunities and its very cost effective and scale-able, so there’s no excuse for not to be part of this rewarding way to do business !

Finally as an owner or manager, quoting Atlassian “be the change you seek”.

Digital Marketing Scrum – impact your digital future

Digital Marketing Scrum

Digital Marketing Scrum

It doesn’t matter if this will be your first or next Digital Marketing Plan, join us with a maximum of 7 other like-minded, non-competitive organisations and people, to workshop our Digital Marketing Plan template to build a digital marketing plan – ready for you to fine tune and present to your management.

Its called a Scrum (check out your project management terms !) because we are bringing people together for a short, sharp and productive meeting to shine a light on the digital opportunity and challenges that the organisations represented in the room are facing.

Bring your device and disconnect from work for the day, we’ll bring lots of ideas, templates and fresh resources to shape your thinking. Bounce ideas off other participants so you can get target market focused, and develop usable tools and media options to meet your goals.

These sessions are planned for Brisbane, Sydney and Melbourne in December and again in January 2016 as a back to work motivator !

See our work and join the conversation with the #igetdigital hashtag – empower your digital future.

Click here: Tickets, Times and Dates – Brisbane, Sydney and Melbourne

#igetdigital for global digitally intrigued citizens – Digital Marketing

Global Digital Community

Global Digital Community

We have been having an awesome time delivering the Digital Marketing Free Online Course  – such great feedback from the the more than 4500 enrolled, global digitally intrigued citizens and those following the sessions live.

Last week when @elishabooth was guest speaker talking digital marketing plans, we introduced the hashtag #igetdigital and the conversation has run across Facebook, Twitter, Google+ and Linkedin since then with some great posts about digital issues, great examples of digital and great questions that help everyone involved “get digital”.

This week (week 3) @amashman is hosting and @brijidgroup – James Lloyd is presenting a session on SEO and SEM which will be complimented by the Advertising Opportunity and Digital devices to wrap up. (7pm tonight, 1/9/15, Sydney time !)

Follow the session live or use #igetdigital (twitter) to get involved tonight. Next week, @rich_evans is talking social media and by then most participants will be able to complete their digital marketing plan template.

To access live, enroll here https://www.itmasters.edu.au/free-short-course-digital-marketing/ You can get the recordings of previous weeks and the resources and watch future sessions live.

Enjoy

The Need For Digital Marketing Strategy

Digital Marketing is all around us, specifically the tools for Digital Marketing impact our lives daily through many of the devices we carry and through old school media asking us to follow or like !

From August 18th in conjunction with Charles Sturt University and ITMasters Digital MarketingI’m running a 5 week free online course with 4 live sessions to decode digital and discuss how you need to be thinking about digital as part of your customer communication strategy, given that if you are not, your competitors probably are !

We’ll discuss what the tools for digital are and how to use them to interact with your consumers across a range of digital devices including wearables to develop a workable digital marketing plan. We’ll also discuss integration of digital and analogue media so you can reach customers (B2B or B2C) across their media day.

You need to enroll to access the live and recorded content and any other resources we make available, sign up @ https://www.itmasters.edu.au/free-short-course-digital-marketing/

Marketing – not just for the department of !

Non Marketers Contributing to Marketing

Non Marketers Contributing to Marketing

We’ve just finished a conference key note for around 130 non marketers talking about marketing, and while we’ve done a number of sessions like this over the past few years I’m always excited at the feedback we get. While if you work in marketing, its your daily thing but for non marketers to have an insight into what actually happens behind the scenes to drive the front end comms and new products/services is a bit of an eye opener and even reassuring for them.

While our sessions are always fast paced and motivating, the knowledge shared, understanding gained can only help the organisation and the marketers as they recruit and retain clients, because more people are onboard for what needs to be done.

Certainly when you empower the PEOPLE part of your marketing mix, its a distinct bonus as employee advocates are highly trusted sources of information, also processes permitting, you might find more problems are solved for customers and opportunities realised for customers and stakeholders at the point of contact. This makes your brand really sing to all those inside and outside of the organisation.

A business/organisation with empowered, marketing orientated people can cope with changing conditions and customer demands far better than those who haven’t invested in this internal opportunity.

You need to expose more of your people to marketing ideals and this can start by the marketing department doing more internal presentations and launches and being open to feedback and buy-in from across the organisation.